A website can look great and still convert terribly. Here are the mistakes we see most often, and they're usually fixable without a full redesign.

No clear call to action

If a visitor lands on your site and isn't sure what to do next, book a call, request a quote, call now, they'll usually do nothing. Every page needs one obvious next step, not five competing ones.

Slow load times

Every extra second a page takes to load costs you visitors, especially on mobile. If your site takes more than a few seconds to load, a meaningful chunk of traffic leaves before it even finishes rendering.

Contact info that's hard to find

If someone has to hunt for your phone number or click through multiple pages to find a way to reach you, you're losing people who were ready to convert. Contact info belongs in the header, visible on every page.

No trust signals near the decision point

Reviews, guarantees, licensing, and certifications do their best work right next to your call to action, not buried on a separate page nobody visits. A visitor on the fence needs reassurance right where they're making the decision.

Generic, vague copy

"We provide quality service" tells a visitor nothing. Specific claims, specific numbers, specific outcomes, are what actually build confidence and answer the "why you, not someone else" question.

Forms that ask for too much

Every extra field on a contact form is a small tax on conversions. Ask for the minimum needed to start a conversation, name, phone or email, and a short note. Save the detailed questions for the actual call.

Not mobile-optimized

More than half of local traffic is on a phone. If buttons are too small to tap, text requires zooming, or the layout breaks on mobile, you're losing the majority of your visitors to friction.

The bigger point

Most of these are fixable in an afternoon, not a full rebuild. Small, specific changes to an existing site often move conversion rates more than a total redesign would. If you want a second pair of eyes on where your site is losing people, that's part of what our free audit covers. Book a call and we'll walk through it with you.